Having just completed our 3rd seasonal campaign for the John Richmond Kids collection we are quickly becoming part of the JR team, providing a full range of services including concept development, art direction, design, photography, video, production, casting, social media planning and implementation.

Each season we develop and present a range of visual concepts that take their inspiration from the sketches for the upcoming collection whilst maintaining a connection to the brands well established aesthetic. The JR team choose a route and we see the production through from concept to final delivery.

Below are a selection of assets including print campaigns, lookbooks, videos and social media content.

Taking inspiration from the adults catwalk show which used visible gaffa tape in it’s construction. Y&M designed a simple set which could be inverted mid-shoot from black on white to white on black, giving the look-book layout pace and variation as well as a graphic device that elevated a very simple shoot to something much more conceptual.