P448 is an Italian ‘artisan’ sneaker brand run by a network of small teams in Europe, USA & the UK, bringing a multinational flavour to everything they do.
Y&M are very pleased to be an intrinsic part of the team, responsible for producing a wide range of visual assets and always available for an international zoom call.

Our work includes award winning full-service seasonal campaigns, content creation, e-comm art direction and anything else required at any given moment.

Y&M Services : Creative Direction, film making, photography, pre and post-production.
Usage: In-Store, online, POS, press.

BIKE LIFE

INVASIVE SPECIES PROJECT
Y&M has produced a series of award winning documentary projects exploring P448’s innovative ‘regenerative sustainability’ product line, which identifies harmful invasive species around the world and works with local environmentalists to help with the removal effort, while providing a financial incentive to local teams.

So far these projects have included Lionfish around the Florida Keys, Pythons in the Everglades and the Hawaiian Ta’ape fish.

A NEWER TWIST

ALPHA TAURI
A special film promoting the 2 season collaboration between P448 and the Italian F1 team Alpha Tauri.

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